40 documented increases · last verified January 15, 2026
Subscription prices creep up a dollar or two at a time, and nobody notices until the total hurts. This page keeps the receipts: every verified US price increase for the services people actually pay for.
SubTrack is focused on subscription tracking, recurring-payment visibility, and better renewal decisions.
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jan 2022 | Standard | $13.99 → $15.49 | +11% |
| Jan 2022 | Premium | $17.99 → $19.99 | +11% |
| Oct 2023 | Premium | $19.99 → $22.99 | +15% |
| Jan 2025 | Standard with ads | $6.99 → $7.99 | +14% |
| Jan 2025 | Standard | $15.49 → $17.99 | +16% |
| Jan 2025 | Premium | $22.99 → $24.99 | +9% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jul 2023 | Individual | $9.99 → $10.99 | +10% |
| Jun 2024 | Individual | $10.99 → $11.99 | +9% |
| Jun 2024 | Family | $16.99 → $19.99 | +18% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jul 2023 | Individual | $11.99 → $13.99 | +17% |
| Jul 2023 | Family | $22.99 → $29.99 | +30% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Dec 2022 | No ads | $7.99 → $10.99 | +38% |
| Oct 2023 | No ads | $10.99 → $13.99 | +27% |
| Oct 2024 | No ads | $13.99 → $15.99 | +14% |
| Oct 2024 | With ads | $7.99 → $9.99 | +25% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Oct 2023 | No ads | $14.99 → $17.99 | +20% |
| Oct 2024 | With ads | $7.99 → $9.99 | +25% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jan 2023 | Ad-free | $14.99 → $15.99 | +7% |
| Jun 2024 | Ad-free | $15.99 → $16.99 | +6% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Feb 2022 | Monthly | $12.99 → $14.99 | +15% |
| Feb 2022 | Annual (per year) | $119.00 → $139.00 | +17% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Oct 2022 | Monthly | $4.99 → $6.99 | +40% |
| Oct 2023 | Monthly | $6.99 → $9.99 | +43% |
| Aug 2025 | Monthly | $9.99 → $12.99 | +30% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Oct 2022 | Individual | $9.99 → $10.99 | +10% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jun 2023 | Premium (Showtime) | $9.99 → $11.99 | +20% |
| Aug 2024 | Essential | $5.99 → $7.99 | +33% |
| Aug 2024 | With Showtime | $11.99 → $12.99 | +8% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jul 2023 | Premium | $4.99 → $5.99 | +20% |
| Jul 2024 | Premium | $5.99 → $7.99 | +33% |
| Jul 2024 | Premium Plus | $11.99 → $13.99 | +17% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jan 2025 | Personal | $6.99 → $9.99 | +43% |
| Jan 2025 | Family | $9.99 → $12.99 | +30% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Nov 2023 | All Apps | $54.99 → $59.99 | +9% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Jul 2023 | Ultimate | $14.99 → $16.99 | +13% |
| Sep 2024 | Ultimate | $16.99 → $19.99 | +18% |
| Oct 2025 | Ultimate | $19.99 → $29.99 | +50% |
| When | Plan | Price change | Increase |
|---|---|---|---|
| Sep 2023 | Essential (per year) | $59.99 → $79.99 | +33% |
| Sep 2023 | Extra (per year) | $99.99 → $134.99 | +35% |
| Sep 2023 | Premium (per year) | $119.99 → $159.99 | +33% |
Spotted a price change we're missing? Email subtrack@profidesigner.eu and we'll verify and add it.
Every entry is a publicly announced US price change, cross-checked against the service's own announcement or major press coverage. We only list increases we could verify.
Streaming and software companies have shifted from growth-at-any-cost to profitability. Annual 'small' increases of $1–$3 compound quickly — several services on this page cost 50–100% more than they did three years ago.
Track what you pay and review it when prices change. SubTrack keeps a price history per subscription, so when a service raises its price you can see exactly how much more you're paying than when you signed up.
SubTrack records a price history for every subscription you track. When a service hikes its price, you'll see exactly when it happened and how much more you're paying.
